B2B SaaS Paid Media Consultant | Google & LinkedIn Ads That Drive MRR — Advelto
B2B SaaS Paid Media · CZ | DACH | EU

I Turn Google & LinkedIn Ads Into MRR for B2B SaaS

You don't pay for traffic. You pay for lower CAC, qualified pipeline, and MRR that scales with spend. That's what I build for B2B SaaS teams across Europe.

Trusted by Marketing Leaders
Showmax Kentico saas.group Jentis Whalebone BBrands
Services

Paid Media Services for B2B SaaS Growth

Every service connects back to one goal: turning ad spend into qualified pipeline and compounding MRR.

Paid Media Strategy

I tie ad spend to pipeline and MRR — not leads, not clicks. Full-funnel strategy aligned with your sales cycle, ICP, and unit economics.

Google & LinkedIn Ads

Search and Display campaigns on Google, paired with LinkedIn targeting by job title, seniority, and company size. Built for long B2B buying cycles in DACH and EU markets — every campaign maps to pipeline and revenue, not platform vanity metrics.

ABM & Demand Gen

Account-based targeting, intent signals, and nurture sequences built around your ICP and deal stages. I deliver qualified opportunities to your sales team — not MQLs they'll never close.

Measurement & Reporting

Server-side tracking, LTV modeling, and new customer segmentation. You can't scale what you can't measure — I fix the data foundation first and tie every conversion back to actual revenue.

CRO & Touchpoint Optimization

From ad creative to landing page to signup flow — I test and optimize every touchpoint in the conversion path. Price anchoring, page structure, and UX changes that move demo requests and trial starts.

Process

How I Scale Paid Media for B2B SaaS

A clear, repeatable system. No black boxes — transparent methodology tied to your pipeline and MRR targets.

1
Audit
I audit your tracking, attribution, conversion paths, and current CAC/LTV. I find where ad spend leaks and where pipeline opportunity sits untapped.
2
Strategy
A paid media plan mapped to your SaaS unit economics, ICP, and sales cycle. Channel mix, audience segmentation, and budget allocation — tied to pipeline targets.
3
Execution
Campaign builds across Google, LinkedIn, and programmatic. Platform-native creative, server-side tracking, and landing pages designed to convert your ICP into demos and trials.
4
Optimization
LTV-based bid optimization, new customer analysis, seasonality adjustments, and continuous testing. The system that compounds your MRR week over week.
Proven Results

Paid Media Case Studies

Real metrics from real campaigns. No estimates, no made-up numbers — verified business outcomes.

Featured Case Study

How Strategic Paid Media Delivered 88% YoY Growth in sVOD

How I scaled a sVOD platform in one of the most competitive streaming markets in the world — and drove the highest digital growth rate in the South African market. By owning every lever, from measurement maturity and creative excellence to landing page optimization and LTV-based bidding, I built a system where each element compounds the next.

88%
YoY Digital Growth
68.91%
LP Conversion Lift
48%
Lower New Customer CPA
Read the Full Case Study
SA VOD Market
12.5%
Showmax Overall
44%
Showmax Digital
88%
Testimonials

What B2B SaaS Marketing Leaders Say

From CMOs, Marketing Directors, and Heads of Growth across SaaS companies in Europe.

Nikolas is someone you can truly rely on. He has a great sense for data, not only can he analyze it, but he also spots connections that others might miss. He thinks in context, explores new approaches, and actively applies what he learns to the projects he works on. Most importantly, his work delivers real, tangible results.
JM
Jakub Matoušek
Sr. Digital Marketing Manager, Showmax
Nik is a highly professional PPC specialist with a data-driven approach and a strong focus on results. He is not just a task executor. He applies his expertise, creativity, and experience to every challenge. He is also not afraid to push back when a request doesn't make sense, ensuring that every decision contributes to real impact.
KF
Karel Figlár
Director of Digital Marketing, Kentico
The collaboration with Nikolas was smooth and efficient. He significantly contributed to the growth of New MRR for one of our portfolio companies at saas.group by efficiently scaling our Google Ads accounts. Even without frequent check-ins, the results were strong and I was happy with the performance.
TH
Tim Heicks
Brand CMO, saas.group
Nikolas is a highly professional performance marketing specialist, with deep expertise in B2B lead generation. He has significantly improved our lead gen efficiency, consistently delivering well-qualified leads within our target audiences. He's a pleasure to work with and has shown great flexibility, stepping into customer-facing PPC consulting roles when needed and earning the trust of both the marketing and customer service teams.
MG
Moritz Gottsauner-Wolf
Head of Marketing, Jentis
Techstack & Certifications

The Stack Behind Your Growth

Every tool chosen for a reason. Every certification earned. Integrated for maximum impact.

Ad Platforms
Google Ads LinkedIn Ads Meta Ads DV360 Microsoft Ads Reddit Ads
Analytics & Tracking
GA4 GTM Microsoft Clarity Lunio Looker Studio
Certifications
Google Partner Google Ads Certified GA4 Certified LinkedIn Certified
ABM & Automation
Dealfront HubSpot Apollo Zapier Dripify
Ready to grow?

Let's Turn Ad Spend Into MRR

Campaigns stalling? Low lead quality? Spending but not scaling? Let's review what's really driving — or blocking — your growth.